Serverfarm – Primed For a Rapidly Changing and Growing IT Server Hardware Market

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For over 20 years, Serverfarm has been home to cloud and enterprise customer server estates, largely built around Intel and AMD x86 CPU architectures.

This is changing. Today, the IT server hardware space is a dynamic market mix. This includes advances in CPU scale and compatibility, GPU architecture for AI model training, and RISC processors from a range of manufacturers, including hyperscale companies developing their own chip roadmaps.

As a data center provider, Serverfarm is server and chip architecture agnostic. Our role in the tech ecosystem means we don’t choose IT servers for customers.

However, our expert design, engineering and infrastructure management operations teams engage closely with processor and server manufacturers to understand technology roadmaps and the power, cooling and management requirements of different IT environments. InCommand DMaas allows us to manage the different teams under one robust portal.

This is how we design and operate for maximum customer efficiency.

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As such, the AMD and Intel establishment of an x86 Ecosystem Advisory Board with founding partners including Google Cloud, Oracle, Microsoft and server makers HPE and Dell is to be welcomed.

It comes at a time when a booming server market is adding to demand for data center infrastructure.

October 2024’s Server Markets Insights report from analysts IDC revealed that “the server market grew by 64.1% in spending in the second quarter of 2024. [This is] due to an increase in GPU server shipments to Hyperscalers and other large, mostly cloud, IT buyers. Non-accelerated server growth recovered, and overall unit growth was strong at 16.7% year over year. An aging installed base is primed for refresh, and the launch of new generation processors late in 2023 is contributing to this cycle within 2024, as the tech transition to new CPU platforms gradually moved forward but has picked up the pace in 2024Q2.”

Server Mix
While x86 remains the largest server architecture deployed by volume, the rise in the number of GPU servers means the mix of IT managed in Serverfarm data centers across the world is growing.

We know that the server environments our customers wish to deploy – be it standardized on x86, include a mix of CPU for HPC and NVIDIA GPU for AI workloads or to run GPU servers are scale – is changing.

Today, a range of rack power densities – 15kW, 50kW to 500kW and attendant air and liquid cooling infrastructure – is being accommodated in Serverfarm facilities.

We are building out new power topologies and cooling infrastructure to accommodate the growth of AI model training, generative AI inference workloads and AI production environments.

Serverfarm is ready to provide an optimized physical infrastructure layer, supported by bespoke operational services to run different server hardware types with maximum efficiency and minimum operating costs.

Serverfarm knows data centers, and we know servers.  But, for the record, we don’t do farming!

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