Arun Shenoy, SVP Global Sales & Marketing at Serverfarm, discusses the history of Serverfarm, how the sector has evolved and current industry trends in several BizClik publications this month. Check out the full feature here, which highlights a few Serverfarm partners as well, including i3, NYI and Salute. Telling the story behind the evolution of data center management overall, the piece also addresses data center sustainability, cloud and hyper-scale providers, edge computing, IoT and more.
“Quite early on in our life as a company, we identified two things,” explained Arun Shenoy, SVP Global Sales and Marketing, in the BizClik piece. “The first thing that we spotted towards the end of the nineties is that the real estate part of data centers – the buildings, the land and the locations that they reside in – are actually very inefficient. In fact, in terms of real estate assets, data centers are probably the least efficient.”
In the 10 proceeding years, Serverfarm came to its second conclusion: that the same inefficiencies in the real estate space were beginning to emerge in the infrastructure space. “The way that people deployed physical infrastructure, mechanical and electrical systems, IT, and network and storage environments was also inefficient. Again, most companies were building more capacity than they needed. The end result for us as a company meant that we started to become a much broader operating company in terms of the sorts of services that we were providing to our customers.”
As a result of these changes to its operating model, Serverfarm has moved further into the IT environment over the years, helping with capacity planning, asset management and change management so that it can bring together the three main elements that make up a data center —the real estate, the facility environment and the IT environment. “When you bring those three together, that’s when you can really make data centers reliable and efficient. You cannot make a data center efficient by simply focusing on one of these elements.” Serverfarm developed its award-winning InCommand Services to achieve this goal for customers. InCommand is an integrated service platform that brings together people and processes into a portal-based solution for maximum data center operational efficiency – creating a cloud-like experience for data centers.